We all crave the freedom and fulfilment that comes with running a business that aligns with our soul’s purpose. None of us started this journey to make it about struggle and yet this is where so many end up. Filled with shame, and fear and then taking deep breaths and carrying on with a, this too shall pass attitude.
It is a good attitude, but, way of life for a heart centered business owner, noooooooooo, way way too stressful.
It is those pesky limiting beliefs (look we all have them and they can pop from what feels like nowhere or be so entrenched that they are our ‘normal’, and we don’t even see the limiting belief as it is!) that hold us back from manifesting the financial abundance we need to truly thrive and serve our clients.
Fancy busting layers of some icky sticky money limiting beliefs?
Many are conditioned to believe that building a successful business requires constant hustle and sacrifice, it is ingrained even if you ‘know’ this isn’t the way you want it to be or know it doesn’t need to be.
And here is the thing I want you to ponder (just for a moment as I want you to read the rest…): what if attracting financial abundance could be a joyful, heart-centered experience?
Imagine the impact you could create when your business flows effortlessly, fuelled by passion and purpose. And come on imagine your bank balance… and life too.
Right, remember that and let’s get into 3 common limiting beliefs that might be tripping you up:
Limiting Belief 1: Serving Deeply Goes Hand In Hand With Struggle
This limiting belief comes from the illusion that wealth comes from sheer effort alone. And I know you might be thinking, I know it doesn’t, – but knowing it and living the truth hard work isn’t the singular ingredient for manifesting money AND thriving for real, is a whole different ball game.
Theory really isn’t what you need to hide behind. If it isn’t working, if you are on a financial plateauing, then sweet cheeks, you can change that, and I am here to help.
Think about it: have you ever seen someone who works incredibly hard yet struggles financially? Conversely, do you know individuals who seem to effortlessly attract opportunities and abundance?
True abundance comes from a place of alignment. This is essential for us heart centered, soul-led types. So many of us heart centered and soul-led types, the creatives, speak of a calling. Like it has followed us around nudging us, and then when it comes to it we opt for hard work, and instead of listening to the calling, we end up telling it why we can’t and that isn’t alignment.
When your offerings resonate with your heart’s calling and deeply serve your ideal clients, the financial rewards naturally follow.
Here’s a simple exercise: jot down three core values that guide (or you would love to have guide) your business. Now, identify activities that bring you joy and align with those values. Focus on amplifying those activities – and it doesn’t just have to be directly in your business. Doing this is you increasing your value and magic.
Remember, building a heart-centered business is a journey of joy and impact.
Absolutely! Here’s a revision of Limiting Belief 2 that specifically targets the heart-centered entrepreneur:
Limiting Belief 2: Giving Away Your Gifts for Free To Attract Paying Clients
The misconception here is, true service requires constant freebies and endless discovery calls in the hope of someone saying YES and paying you.
It is an incongruent energy.
As heart-centered entrepreneur, your energy and expertise are valuable. You deserve to be paid and sure freebies, tasters, low cost can be all be part of your business, but building a business on giving away too much for free in the hope of being seen as valuable, isn’t ever gonna be sustainable.
Imagine the impact you could create if you focused on serving clients who truly value your offerings, allowing you to thrive and invest your time and energy in a more fun and aligned way.
Feels good imagining that, doesn’t it?
Think about it: have you ever encountered a burnt-out practitioner who gives everything away, yet struggles to attract paying clients?
Creating sustainable abundance requires a healthy exchange of value. When you honour your worth and offer premium services that solve specific problems, you attract clients who are ready to invest in themselves and in their transformation.
Here’s a powerful exercise: identify three core problems you solve for your ideal clients. Now, envision a signature offering that addresses these problems in a deeply impactful way. Focus on creating this high-value offer, knowing it will attract clients who are ready to invest. Knowing it is trusting in your value!
Remember, as a heart-centered leader, your energy is powerful. By respecting your own worth, you create the space for abundance to flow freely in your business.
Limiting Belief 3: Your Ideal Clients Can’t Afford You (or Don’t Need You)
This belief assumes there’s a limited pool of clients, and someone else is already serving them better, and worse that somehow you have been given a bum deal from the Universe as you believe your ideal clients can’t afford you.
First, that is an affirmation. Like hullo?
And, sure, it might be that you are marketing to an ideal client that isn’t aligned, however, that in itself, when you focus on alignment and energy first, doesn’t wholly exclude your true ideal client. Energy trumps marketing always.
Manifesting is a lot of % magic. You are either tuned in or not.
Here is an alternative for you to do: imagine your ideal clients are as plenty as a huge ocean, waiting for you and ready for you and everyone has their own huge ocean of ideal clients. There’s abundance for everyone to thrive.
Think about it this way: different people are drawn to different energies and approaches. Just like with art, there’s a perfect fit for everyone.
The key is to attract your ideal clients isn’t to affirm they aren’t paying, it is by radiating your heart’s essence and the unique value you offer. This doesn’t mean being inauthentic, but rather highlighting the specific transformation you guide your clients towards and doing your inner work to stop letting this limiting belief stay in the driving seat.
Remember, you have the power to create a thriving business fuelled by purpose and passion. Let go of these limiting beliefs and embrace the abundance that awaits you.
Wanna Take Your Money Manifesting To A Whole New Level?
Never stop rising to the challenge of busting limiting beliefs about money. They are part of the journey. They are part of your purpose to bust through. Don’t be a complacent heart centered business owner who believes like you need to pretend to be perfect and all knowing in order to attract dream clients and manifest money.
It isn’t inspiring to help people transform which you know you can do, if you aren’t transforming your limitations and turning them into gold.
Allow yourself to kick-to-touch the frustration, shame, fear and irritation that comes from hitting money limitations and instead, take it as your invitation to leave the famine cycle and give yourself permission to do the inner work and don’t let your limiting beliefs sabotage your success.
You can here…. (click on the image to find out more!)

Over To You…
Which of the 3 limitations do you feel is the strongest one limiting you right now?
Sarupa Shah
PS don’t forget to share this, don’t keep the magic all to yourself!

